International Journal of Modern Computation, Information and Communication Technology

ISSN 2581-5954

May-June 2020, Vol. 3, Issue 5-6, p. 48-55.​​

Survival Analysis in Estimation of Attrition Rates among Policyholders in Jubilee and UAP Insurance Companies
Jeffar J. Oburu, Richard Simwa, N. B. Okelo*
School of Mathematics, Applied Statistics and Actuarial Science,Maseno University, P. O. Box 40105-333, Kenya.
*Corresponding author’s e-mail:


The present work has used survival models to estimate attrition rates, probabilities, and predictions as well as identify which covariates influence attrition. The study adopts a retrospective explanatory research design. A sample of 149 in-force policies within 1st January 2018 to 30th June 2019 have been used in the analysis. Kaplan Meir curves have been used to show the distribution of survival/retention times.

Keywords: Survival analysis; Attrition; Policy; Insurance.


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